Our Mission

Our mission is to accelerate a profitable energy transition, working with Startups, Corporates, and an extensive ecosystem including Investors.

Who We Are

NovAzure is a clean technology commercialisation and growth advisory firm. Since 2017, we have combined deep expertise in clean technologies with commercial, strategic and market insight to help businesses navigate the path from innovation to scale. We work closely with our clients to identify opportunities, overcome barriers to adoption and build the strategies, partnerships and commercial models needed for sustainable growth. Our long-term relationships and hands-on approach mean we often operate as an extension of our clients’ teams.

What We Believe

Green narratives can only go so far. The energy transition offers many unrealised business opportunities, and the main way to accelerate its pace, is to focus where profits meet decarbonisation. We believe the path to profitable decarbonisation can be achieved by unlocking hurdles for new clean technologies, with a clear value story to customers, and innovative commercial approach to accelerate growth.

Our Pledge To The Net Zero Commitment

NovAzure is a signatory to Pledge To Net Zero, joining over 11,000 SMEs in the UN-backed global campaign Race to Zero.

Through this commitment, we are working to halve our emissions by 2030 and achieve Net Zero by 2050.

We will measure and track our emissions, report on our progress, and share practical insights each year to contribute to the wider transition towards a net zero economy

Meet Our Team

Christopher Gruen

Chris is a visionary Co-Managing Director at NovAzure, leveraging 17 years of invaluable experience gained at Shell to pioneer sustainable innovation. Renowned for his adeptness in complex business analysis. Chris champions collaborative ecosystems, driving impactful change in the energy and mobility sectors, driven by a sincere commitment to sustainability.

Christopher Gruen
Managing Director Germany

Chris is a visionary Co-Managing Director at NovAzure, leveraging 17 years of invaluable experience gained at Shell to pioneer sustainable innovation. Renowned for his adeptness in complex business analysis. Chris champions collaborative ecosystems, driving impactful change in the energy and mobility sectors, driven by a sincere commitment to sustainability.

Jean-Jacques Jouanna

As a Co-founder of NovAzure, Jean-Jacques brings 24 years of deep industry expertise across consulting, including 15 years in the energy market. With pivotal roles at Accenture and Shell, he drives strategic planning, change management and innovation. Jean-Jacques leads NovAzure in empowering startups and accelerating corporate innovation towards a sustainable future.

Jean-Jacques Jouanna
Managing Director London, UK

As a Co-founder of NovAzure, Jean-Jacques brings 24 years of deep industry expertise across consulting, including 15 years in the energy market. With pivotal roles at Accenture and Shell, he drives strategic planning, change management and innovation. Jean-Jacques leads NovAzure in empowering startups and accelerating corporate innovation towards a sustainable future.

Woon-Hui Oh

Woon-Hui, Partner at NovAzure, draws from over 17 years of personal journey and expertise in transforming businesses within the Oil & Gas industry. With a deep sense of purpose and a belief in the power of collaboration, she leads with authenticity, inspiring others to join her in shaping NovAzure's transformative future.

Woon-Hui Oh
Partner London, UK

Woon-Hui, Partner at NovAzure, draws from over 17 years of personal journey and expertise in transforming businesses within the Oil & Gas industry. With a deep sense of purpose and a belief in the power of collaboration, she leads with authenticity, inspiring others to join her in shaping NovAzure's transformative future.

Philip Cholerton

Philip is a seasoned strategic marketer with over 25 years of experience in the oil and energy retail, industrial, and SaaS platform sectors. His expertise lies in transforming innovative concepts into thriving commercial ventures, driving progress towards a sustainable future.

Philip is a seasoned strategic marketer with over 25 years of experience in the oil and energy retail, industrial, and SaaS platform sectors. His expertise lies in transforming innovative concepts into thriving commercial ventures, driving progress towards a sustainable future.

Andrew Aldridge

Andrew, a partner with 20 years' experience in private equity and project financing, leads strategic advisory and financial structuring for early-stage cleantech ventures at NovAzure. His journey from traditional investments to renewable solutions reflects his unwavering dedication to changing the way businesses are lead and delivered.

Andrew Aldridge
Partner Edinburgh, UK

Andrew, a partner with 20 years' experience in private equity and project financing, leads strategic advisory and financial structuring for early-stage cleantech ventures at NovAzure. His journey from traditional investments to renewable solutions reflects his unwavering dedication to changing the way businesses are lead and delivered.

Lama Hayek

Lama Hayek has a background in luxury retail spanning 26 years. A designer with decades of business acumen having held roles at legacy brands such as Chanel, Ralph & Russo, Selfridges and Mary Katrantzou, her expertise spans across the value chain from strategy to merchandising and design through production. With latest roles building retail and business development. As Associate Partner, she pioneers industry sustainability initiatives across all marketing functions to drive NovAzure brand awareness & communications.

Lama Hayek
Associate Partner London, UK

Lama Hayek has a background in luxury retail spanning 26 years. A designer with decades of business acumen having held roles at legacy brands such as Chanel, Ralph & Russo, Selfridges and Mary Katrantzou, her expertise spans across the value chain from strategy to merchandising and design through production. With latest roles building retail and business development. As Associate Partner, she pioneers industry sustainability initiatives across all marketing functions to drive NovAzure brand awareness & communications.

Carsten Schmidt

Subject Matter Expert with an engineering and commercial background. Senior executive with over 20 years of experience in the automotive and energy sectors with a strong focus on electrification

Carsten Schmidt
Associate Partner Germany

Subject Matter Expert with an engineering and commercial background. Senior executive with over 20 years of experience in the automotive and energy sectors with a strong focus on electrification

Damian Dalton

Associate Professor Damian Dalton specialises in sustainability and AI in data centres, founded Beeyon and Utopia-The-Edit, and authored influential papers on AI modelling of data centres. At NovAzure, he contributed to delivering the Net Zero+ Masterclass, focusing on decarbonising data centres.

Damian Dalton
Associate Partner Ireland

Associate Professor Damian Dalton specialises in sustainability and AI in data centres, founded Beeyon and Utopia-The-Edit, and authored influential papers on AI modelling of data centres. At NovAzure, he contributed to delivering the Net Zero+ Masterclass, focusing on decarbonising data centres.

Guy Ranawake

Guy has a 20-year + track record as a financial professional, including roles as a fund manager, chief financial officer, corporate/project finance advisor and chartered accountant with a particular focus on the energy transition.

Guy Ranawake
Associate Partner London, UK

Guy has a 20-year + track record as a financial professional, including roles as a fund manager, chief financial officer, corporate/project finance advisor and chartered accountant with a particular focus on the energy transition.

Ella Craggs

Ella is a Business Analyst at NovAzure, supporting clean-tech startups and scale-ups through market research and funding analysis. With a background in Environmental Science, she delivers clear, data-driven insights that support investment decisions and strategy across sustainability and innovation-led projects.

Ella Craggs
Business Analyst United Kingdom

Ella is a Business Analyst at NovAzure, supporting clean-tech startups and scale-ups through market research and funding analysis. With a background in Environmental Science, she delivers clear, data-driven insights that support investment decisions and strategy across sustainability and innovation-led projects.

Talitha J. Utami

Talitha has a background in civil and industrial engineering with market research experience in the Cleantech sector.

Talitha J. Utami
Business Analyst Italy

Talitha has a background in civil and industrial engineering with market research experience in the Cleantech sector.

Neil Williams

Dr Williams works in the smart and digital transformation of energy: leading the invention, deployment and optimisation of innovation within demand, supply, distribution & transmission.

Neil Williams
Associate Partner Sweden & UK

Dr Williams works in the smart and digital transformation of energy: leading the invention, deployment and optimisation of innovation within demand, supply, distribution & transmission.

Customer Stories

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