Sustainability Drives Net Zero And Business Growth

Sustainability is key to achieve Net Zero, and circular solutions will play a significant role in decarbonisation. It is also essential for long-term growth to avoid over-using and depletion of the earth’s resources. Yet circularity remains stubbornly low today, and many innovations will need to be deployed at scale to achieve this challenge.

Supporting our customers to deploy their circular solutions at scale is at the heart of our mission.

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Why Circularity is key to achieve Net Zero?

Net Zero relies on circularity moving from 7% to somewhere near 50% of our global economy. It is key to improve circularity for existing products and solutions, and to ensure that new, green solutions can be fully circular. As an example, Lithium-Ion batteries can be 50% to 90% recyclable depending on the manufacturing process; whereas wind farms are 85% recyclable, as their blades made from composites which are difficult to recycle. Ongoing innovation efforts will be needed to find ways to drive towards 100% circularity.

We work with Corporates and Startups alike to re-think circularity and accelerate their circular solutions through innovation, a robust scaling approach and new business models. For example, we support a startup which deploys on-site solutions to convert food waste to energy and heat.

Why Circularity is needed for long term growth?

Have you heard of the Earth’s Overshoot Day? This is the day in the year when all available Earth resources for the year have been consumed. 1970 is the first year when we globally used more than we could before the end of the year, overshoot day was the 31st of December. In 2023, Overshoot day was the 2nd of August, and the world consumed 1.8 times the resources it was to use.

As we can’t carry on overdrawing on Earth resources, rethinking how our economy to be much more circular is essential to guarantee a long term growth for global economy. We work with startup and Corporate to identify and promote circular solutions that can help revert the overshoot and trend towards a sustainable future.

How Circular models can create new revenues?

Driving circularity from 7% to 50% of global economy opens up significant new markets and drive an estimated $1Tn to $2Tn of new investments per year. It is also a way for companies to grow their revenues by proposing new circular services to their customers.

For example, Philips, a multinational conglomerate focused on health technology and lighting solutions, intend to generate 25% of their revenue from circular products, services and solutions, including 100% trade-in and recycling of their professional medical equipment.

Why innovation is key for a circular economy?

Driving to a circular economy requires us to re-think technology and business models. For instance, it might be turning waste into reusable products, energy and heat; or capturing CO2 and transforming it into valuable products such as animal feedstock, biofuels, or materials.

The challenges of such innovations include needing significant capital and the difficult journey to scale from prototype to full industrialisation. We work with our customers to address these challenges, secure funding and drive a progressive scaling journey to lay the foundations for full=scale deployment.