Throughout the last years, corporate sustainability and Net Zero have seen many changes in how they are applied. There has been a great deal of debate around the reasons and motivations behind them. For many, it is still viewed as an addition to their business, an obligation, sometimes even as a cost burden. However, from our experience with a multitude of businesses, one thing has become clear: transitioning to Net Zero is non-negotiable anymore. Rather, it is the key to business survival and resilience.
Most companies will set milestones in their sustainability journey. Usually, the short-term goals are set to be met by 2030 and the longer-term ones by 2050. We are now well into 2025, a critical point which is unfortunately marked by a lack of action and clarity. We have seen a great deal of fatigue around sustainability in large corporates, a stage from which we quickly need to progress.
We have come to understand that although the Net Zero journey is not uniform, there are some universal factors that determine success. To understand whether corporates are firmly on the way to achieve their targets and what their priorities and main challenges are, we leveraged our networks and interviewed experts about their experiences. The result – our comprehensive White Paper where we explore common risks of failing to embrace sustainable practices and provide recommendations for a successful transition, based on the stories shared by experts.
These insights are born from the real world and reflect the current reality of corporate sustainability. Instead of relying on outdated theoretical models, we wanted to thoroughly understand the present-day experiences that organisations encounter. Naturally, there are some conflicting views and changing contexts, yet the trends are clear. There are some best practices that can be followed to get through the uncertain times.
It is imperative for all businesses to act and place sustainability at the core of their models to build resilience, rather than as an addition of afterthought. We are here to help you and your business do just that.
