Article added to My NovAzure
Lama’s ability to connect with others on a personal level, while staying laser-focused on the bigger picture, makes her an invaluable leader and teammate. Anyone who works with her feels the impact of her integrity and vision, and that’s something truly special” - Partner
Focus Areas: Retail, Luxury, Growth
Skills: Strategic Brand Development, Client Engagement, Sales & Marketing
Lama is the founder and driving force behind Niche LHC, where she advises top luxury and retail brands on growth strategies that balance market positioning with sustainability. Through her work, she’s guided numerous high-profile brands in transforming their identity, boosting visibility, and embedding sustainability into the core of their operations.
At NovAzure, Lama plays a key role in leading communication and marketing initiatives, ensuring that the company’s brand equity is strengthened across all platforms. Her deep understanding of both luxury markets and sustainable business practices allows her to create impactful strategies that resonate with clients, partners, and industry influencers alike. Her influence stretches from luxury client engagement to brand development and business transformation, always with a forward-thinking focus on sustainability and long-term success.
Sign up for fresh updates and the hottest trends on the journey to Net Zero!