Philip Cholerton

Partner

Phil combines professionalism with a sharp ability to identify challenges and uncover opportunities, making him an invaluable asset to any team." - Partner

Focus Areas: Energy, Data Centres, Hydrogen

Skills: Pricing, Go-to-market, Marketing, Strategy, Scaling strategy

Philip spent more than 20 years in roles at energy giant, Shell: As Global Head of Deal Performance Digitalisation, Philip enabled unit margin growth of 5% across 18,000 deals, by leading ‘agile’ delivery of a data analytics platform to assess CRM and other data to compare ‘peer’ deal price and margin performance & identify ‘money left on the table’.

In the role of Global Head of Marketing Excellence, Philip benchmarked 10 leading Marketing companies and applied what made them great to focus 1,000 Shell marketers on measurement, professionalism and business value generation. Whilst Global Marketing Planning Manager, Philip led major end-to-end changes in digitalisation and processes to increase average ROI on $400M annual budgets by >10%.

As Global Brand Manager for Motor Oils, Philip increased market leadership through continuous customer engagement, insight and innovation. Including award-winning branded portfolio propositions and all-channel campaigns. E.g. Oils using Formula 1 & World Rally Car technology. As European Development Consultant for Hive9, Philip actively developed the European client portfolio of an agile and rapidly growing US-based SaaS provider of a cloud-based marketing performance management platform.

As a Partner at NovAzure, Philip leverages 30 years of commercial expertise to guide clients in transforming innovative ideas into thriving businesses. He specialises in scaling innovation, optimising IP value, and driving impactful contributions to the energy transition. Philip integrates deeply with client teams, going beyond strategy to actively support their growth plans, rolling up his sleeves and working alongside them. His approach is built on trust and strong, collaborative relationships, ensuring meaningful and sustainable results.

"The energy industry has contributed much to positive change in societies and communities, but had lost its leadership. I see an imperative for a new balance - we need energy and mobility that works, but this must be sustainable in future."

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