Intro
| Strategy, Fundraising
| 6 months
Elmtronics(now Mer), an electric vehicle charging company specialising in fleet and public charging, positioned itself as an early mover in the market with its digital platform, Hubsta, standing strong amid rising competition.
The company faced key challenges including securing both Seed and Series A funding, refining its business and digital strategy, and defining its product offerings to maintain a competitive edge.
“We have worked with NovAzure on various projects over the last 3 years and continue to do so. They helped us with Strategic advisory and Fundraising. What we like is the lever of detail the NovAzure team go to in order to understand the challenges we are trying to find a solution for. NovAzure really take the time and effort to help develop solutions that match our customer needs. They helped us plan for the future and ultimately build the business we have today”
CEO at Elmtronics, Dan Martin
How We Helped
NovAzure supported Elmtronics by crafting a comprehensive strategic roadmap with a clear market positioning to guide the company’s fundraising efforts.
We assisted the management team in identifying suitable investors and successfully securing both Seed and Series A funding.
Additionally, NovAzure facilitated introductions to multiple infrastructure funds and worked on developing favorable terms to strengthen Elmtronics’ financial foundation.
The Value We Created
NovAzure provided substantial value to Elmtronics by supporting their successful Series A fundraising and facilitating their eventual exit to Mer.
Acting as a strategic partner, NovAzure guided Elmtronics in refining their market positioning, developing a digital roadmap, and crafting an effective go-to-market strategy to drive sustainable growth and competitive strength.
