Intro
| Strategy
| 6 months
Elmtronics(now Mer), an electric vehicle charging company specialising in fleet and public charging, positioned itself as an early mover in the market with its digital platform, Hubsta, standing strong amid rising competition.
The company faced key challenges including refining its business and digital strategy, and defining its product offerings to maintain a competitive edge.
“We have worked with NovAzure on various projects over the last 3 years and continue to do so. What we like is the lever of detail the NovAzure team go to in order to understand the challenges we are trying to find a solution for. NovAzure really take the time and effort to help develop solutions that match our customer needs. They helped us plan for the future and ultimately build the business we have today”
CEO at Elmtronics, Dan Martin
How We Helped
NovAzure supported Elmtronics over several years by crafting a strategic roadmap with clear market positioning to guide their scaling efforts and commercial direction.
As part of this journey, NovAzure facilitated introductions to relevant sources of capital, including infrastructure-focused investors, and provided strategic input to support Elmtronics in evaluating and negotiating commercial opportunities aligned with their growth plan.
The Value We Created
NovAzure acted as a long-term strategic partner to Elmtronics, helping shape their digital roadmap, refine their go-to-market strategy, and strengthen their positioning for long-term growth.
These efforts contributed to Elmtronics’ evolution and readiness for successful engagement with strategic partners, including their eventual acquisition by Mer.
