NovAzure Custom Value Calculator™
New technologies often lack a clear value story to grow
New technology rarely wins on upfront price. The green premium has gone, so people compare upfront capex; the option that is cheaper over the asset’s life loses to the one that looks cheaper on day one.
Most sellers try to prove the case. But the model behind it is often in a spreadsheet with a limited team who can build, maintain and use it. Often needing to be rebuilt for every project and slow to change when there are challenges to an assumption.
The proof you bring gets discounted. Undocumented claims are dismissed as vendor marketing, and when finance, engineering, procurement and sustainability teams each want a different number, the decision stalls in committee.
Illustrative. A new technology often costs more upfront but less to run. The Value Calculator™ shows the full value of an asset.
The NovAzure Custom Value Calculator™ Provides Clear, Decision-Grade Business Cases for Any Technology
Giving you:
Significant time saved compared with Excel models.
Verifiable maths that helps you win/close more deals.
Current market data and models, kept up to date for you.
Full confidentiality and protection of company data
The NovAzure Custom Value Calculator™ puts a technology’s performance into a project’s own numbers: side-by-side cost, return, payback and CO₂ over the asset’s life, in one shared case that sales, engineers and boards can all check. No more rebuilding the model for every tender.
Sellers build the case live in the meeting and prove whole-life return alongside the quote. Buyers and investors audit the calculations in plain English, rather than taking a pitch deck on trust.
Everyone can use the numbers to take into the room, with the value story and technology impact in terms finance, engineering and ESG teams will approve, so defensible numbers remove decision bottlenecks instead of creating them.
Powered by NovAzure’s maintained data lake, so both sides work from the same verifiable numbers, with no in-house modelling or coding needed. We work with your team on building blocks through a few workshops and can configure your value calculator ready for client meetings, in 3 to 6 weeks, as one multi-user, auditable platform.
Illustrative output. NovAzure Value Calculator Home Page
Case Study: Iceotope – global leading precision liquid cooling solutions
Iceotope’s core technology cools electronics using a precision chassis immersion. Iceotope engaged NovAzure to define their business models and prove the technology’s value to the market.
Value Delivered:
- Custom Value Calculator: which allowed Iceotope to clearly quantify their TCO and environmental benefits for every prospect.
- Accelerated Revenue Framework: We mapped the highest-margin commercial opportunities and established a framework to drive revenue from a growing network of partners.
“NovAzure made sure they rapidly understood our complex business and challenged us to think differently about what we knew. They helped us define the right business models and commercial strategy to maximise value from our IP. We’re pleased with NovAzure’s excellent work.”
David Craig, CEO, Iceotope
You get a bespoke software tool built on a proven, technology-agnostic platform
Value Mapping & Pricing Strategy
We find where your technology wins on economics, which customer segments reward it most, and how to price for it.
Decision-Grade Financial Engine
A custom model calculating TCO, NPV, IRR, payback curves, and resource impact side by side against incumbent alternatives.
Data Lake Integration
We connect your technology’s performance specs with maintained public and proprietary market benchmarks (including energy tariffs and carbon factors).
Two-Tier: High-Level & Engineering Views
A streamlined tab in plain English to test live scenarios in minutes, backed by an advanced parameter tab for technical diligence and board-ready exports.
FAQ
How is this different from our internal Excel models?
Spreadsheets are prone to errors and routinely dismissed as vendor marketing. The Value Calculator provides a secure, auditable platform with plain-English calculations and live scenario testing.
Can it really be used for any technology?
Yes. The platform is technology-agnostic; our Custom Value Calculator™ enables building any new technology business case in a matter of weeks.
Where does the market data come from?
It combines your technology’s inputs with NovAzure’s maintained data lake and verified public sources for regional tariffs, carbon metrics, and equipment benchmarks.
Why do buyers and boards trust the numbers?
NovAzure is independent and technology-agnostic. There is zero black-box maths; every assumption is visible, traceable, and open to challenge in the room.
Does it cover both greenfield builds and retrofits?
Yes. We build your Custom Value Calculator™ around your technology; retrofit scenarios can be added on demand as part of that build. The model then covers the complete capex and opex trade-offs for both.
How long does deployment take?
Implementation takes 3 to 6 weeks depending on the complexity of your business model. We work with your team through a series of workshops and build a turnkey business model your team can start using in their engagements with colleagues, customers and partners.
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