Every vendor claims lower cost. Not many can prove it.

Whether you are selling cooling technology or specifying it for a new hall, the claim only closes the deal when it becomes a clear, reliable business case. As rack densities soar and new technologies emerge, buyers are caught between competing vendor promises and uncertain whole-life costs.

When a business case is built, it usually sits in complex spreadsheets that are slow to adapt, hard to audit, and routinely dismissed as vendor marketing. Facilities and finance teams end up unable to trust the output. And it gets even harder with fast-moving technology, where assumptions change all the time.

Investment committees and boards will not commit capital on opaque vendor assumptions. They rely on transparent, decision-grade economics.

Illustrative output. Payback and IRR for two technologies on the same customer inputs.


The NovAzure Data Centre Value Calculator™ Provides Clear, Decision-Grade Comparisons

Giving you:

Built for data centre cooling and infrastructure, it compares different technologies such as direct-to-chip, tank immersion, chassis immersion and air cooling on the same plant, energy and maintenance assumptions.

Powered by NovAzure’s maintained data lake and live regional data, including electricity tariffs, carbon intensity and climate data. It keeps your project economics accurate as power markets move. Core coverage is the UK, US, Europe, Middle East and APAC.

No in-house modelling, fragile spreadsheets, or added delays. The platform is fully managed by NovAzure, it needs no ongoing maintenance from your team, and deploys ready for customer conversations in 3 to 6 weeks.

Built for shared, multi-user deployment across sales teams, pre-sales engineers, operators and investment committees. It gives you a single, auditable source of facts that aligns commercial proposals with board-level scrutiny.

Capex, opex, NPV, IRR, payback, CO₂ and water impact are all quantified and explained in plain English, so the commercial case for the technology and its price makes itself.

Case Study: Iceotope

Iceotope’s core technology cools electronics using a precision chassis immersion. Iceotope engaged NovAzure to define their business models and prove the technology’s value to the market.

Value Delivered:

  • Custom Value Calculator: which allowed Iceotope to clearly quantify their TCO and environmental benefits for every prospect.
  • Accelerated Revenue Framework: We mapped the highest-margin commercial opportunities and established a framework to drive revenue from a growing network of partners.

“NovAzure made sure they rapidly understood our complex business and challenged us to think differently about what we knew. They helped us define the right business models and commercial strategy to maximise value from our IP. We’re pleased with NovAzure’s excellent work.”

David Craig, CEO, Iceotope


THE METRICS

The output your finance team and your facilities team both sign off on.

Complete Capex & Opex Build

Detailed equipment costs, electrical plant upgrades, floor space, piping, pumps, and water loops. Benchmarked against local power tariffs and water consumption.

Whole-Life Commercial Value

TCO, NPV, IRR, and payback curves, plus the revenue unlocked by converting saved floor space into billable IT capacity.

Environmental Case Built In

Calculate partial PUE, Scope 2 emissions, and Water Usage Effectiveness (WUE) directly alongside cost savings, not bolted on as an afterthought.

Two-Tier: High-Level & Engineering Views

A streamlined tab in plain English to test live scenarios in minutes, backed by an advanced parameter tab for technical diligence and board-ready exports.


Questions We Get Asked

How is this different from our internal Excel models?

Spreadsheets are prone to errors and routinely dismissed as vendor marketing. The Value Calculator provides a secure, auditable platform with plain-English calculations and live scenario testing.

Where does the market data come from?

It combines your technology’s inputs with NovAzure’s maintained data lake and verified public sources for regional tariffs, carbon metrics, and equipment benchmarks.

Why should buyers and boards trust the numbers?

NovAzure is independent and technology-agnostic. There is no black-box maths: every assumption is visible, traceable, and open to challenge in the room.

Does it cover both greenfield builds and retrofits?

The turnkey model doesn’t cover retrofit currently. However, it could very easily be included on demand.

How long does deployment take?

Implementation takes 3 to 6 weeks, configured and delivered directly with your team.

Can it model technologies beyond data centres and batteries?

Yes. The platform is technology-agnostic; our Custom Value Calculator™ applies the same rigour to any clean technology or energy asset.

What Our Customers Say About NovAzure

Customer Stories

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