What We Do

We work with CEOs and leadership teams to anticipate and overcome the many barriers and pain points that start-ups and scale-ups experience in a commercial growth journey.

The challenges include accelerating your sales, scaling operations efficiently and effectively, decisions to manufacture in-house or to licence to others, protecting your IP and pricing to maximise revenues and profits.

Let’s Make Things Happen

Our Approach

We leverage lessons learned having worked with so many Net Zero start-ups and scale-ups to bring best practice solutions and avoid typical pitfalls.

We also leverage our network of startups and investors to help open doors and build partnerships between start-ups, scale-ups and corporates.

We operate as a confidential advisory and implementation partner to CEOs and their team, and provide practical hands-on support.

Typical Commercial Growth Challenges

HOW TO ACCELERATE SALES?

Accelerating sales is a compelling need. Early sales may prove hard to close and all sales are ‘good sales’. It’s essential right from the start to investigate and prioritise all available direct and indirect routes to market, activating journeys to a sale closure from an understanding of customers’ buying cycles. As market awareness of your offers grows, focusing direct activities on key accounts will help maximise efficiency and return on effort.

SCALING OPERATIONS EFFICIENTLY & EFFECTIVELY?

Running a start-up hardware technology business of, say, 6-10 people that turns out a few pilot solutions is challenging, but delivering hundreds & then thousands of solutions whilst maintaining operational end to end quality control brings new challenges, and methods used to date will no longer suffice. New staff and new teams (including external partners and suppliers) will apply new fit for purpose ways that need embedding and trouble-shooting.

MANUFACTURING IN HOUSE OR LICENSING TO OTHERS?

Choosing between in-house manufacturing and licensing depends on your priorities for control, cost, and speed to market. Manufacturing in-house provides full control over quality and operations, suitable for businesses focused on brand strength and product uniqueness. However, it requires substantial upfront investment. Licensing, by contrast, minimises initial costs, leverages external expertise, and accelerates market entry, making it ideal for quick scalability and risk reduction. Evaluate your strategic goals and resource availability to decide the best path.

DO YOU HAVE A CLEAR BUSINESS JOURNEY AND EXIT STRATEGY?

It is important to start by clarifying where your business will be at time of the exit, and what is your exit strategy. Then, the business journey of how to get there, with its different stages of growth, should be clearly outlined as Commercial and Technology Roadmaps.